Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405472
RGB
64, 84, 114
HSL
216, 28%, 35%
HSB
216, 44%, 45%
CMYK
44, 26, 0, 55
LAB
35, -1, -20
LCH
35, 20, 266
OKLCH
0.44, 0.06, 258
XYZ
8, 9, 17
LUV
35, -10, -26
HWB
216, 25%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.