Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40586F
RGB
64, 88, 111
HSL
209, 27%, 34%
HSB
209, 42%, 44%
CMYK
42, 21, 0, 56
LAB
36, -4, -16
LCH
36, 17, 255
OKLCH
0.45, 0.05, 248
XYZ
8, 9, 16
LUV
36, -12, -21
HWB
209, 25%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.