Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
405BE1
RGB
64, 91, 225
HSL
230, 73%, 57%
HSB
230, 72%, 88%
CMYK
72, 60, 0, 12
LAB
43, 26, -73
LCH
43, 77, 290
OKLCH
0.53, 0.21, 269
XYZ
19, 14, 73
LUV
43, -14, -105
HWB
230, 25%, 12%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.