Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405D6A
RGB
64, 93, 106
HSL
199, 25%, 33%
HSB
199, 40%, 42%
CMYK
40, 12, 0, 58
LAB
38, -8, -11
LCH
38, 14, 233
OKLCH
0.46, 0.04, 228
XYZ
9, 10, 15
LUV
38, -14, -13
HWB
199, 25%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.