Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405E7A
RGB
64, 94, 122
HSL
209, 31%, 36%
HSB
209, 48%, 48%
CMYK
48, 23, 0, 52
LAB
38, -5, -20
LCH
38, 20, 255
OKLCH
0.47, 0.06, 247
XYZ
10, 10, 20
LUV
38, -14, -26
HWB
209, 25%, 52%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.