Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405F84
RGB
64, 95, 132
HSL
213, 35%, 38%
HSB
213, 52%, 52%
CMYK
52, 28, 0, 48
LAB
39, -3, -25
LCH
39, 25, 263
OKLCH
0.48, 0.07, 254
XYZ
10, 11, 23
LUV
39, -14, -34
HWB
213, 25%, 48%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.