Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405F91
RGB
64, 95, 145
HSL
217, 39%, 41%
HSB
217, 56%, 57%
CMYK
56, 34, 0, 43
LAB
40, 0, -32
LCH
40, 32, 270
OKLCH
0.48, 0.09, 260
XYZ
11, 11, 28
LUV
40, -14, -44
HWB
217, 25%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.