Back to all colors

Denim

#406181

A balanced, moderate denim — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.

Meaning

Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.

Applications

Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.

Conversion

HEX
406181
RGB
64, 97, 129
HSL
210, 34%, 38%
HSB
210, 50%, 51%
CMYK
50, 25, 0, 49
LAB
40, -5, -22
LCH
40, 23, 257
OKLCH
0.48, 0.06, 249
XYZ
10, 11, 22
LUV
40, -15, -30
HWB
210, 25%, 49%
Pantone
5467 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named blue on shades of blue, or all families on colors.