Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40618D
RGB
64, 97, 141
HSL
214, 38%, 40%
HSB
214, 55%, 55%
CMYK
55, 31, 0, 45
LAB
40, -2, -28
LCH
40, 29, 266
OKLCH
0.49, 0.08, 256
XYZ
11, 12, 27
LUV
40, -15, -40
HWB
214, 25%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.