Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406269
RGB
64, 98, 105
HSL
190, 24%, 33%
HSB
190, 39%, 41%
CMYK
39, 7, 0, 59
LAB
39, -11, -8
LCH
39, 14, 216
OKLCH
0.47, 0.04, 212
XYZ
9, 11, 15
LUV
39, -16, -9
HWB
190, 25%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.