Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40646A
RGB
64, 100, 106
HSL
189, 25%, 33%
HSB
189, 40%, 42%
CMYK
40, 6, 0, 58
LAB
40, -12, -8
LCH
40, 14, 213
OKLCH
0.48, 0.04, 209
XYZ
9, 11, 15
LUV
40, -17, -8
HWB
189, 25%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.