Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40658A
RGB
64, 101, 138
HSL
210, 37%, 40%
HSB
210, 54%, 54%
CMYK
54, 27, 0, 46
LAB
41, -5, -25
LCH
41, 25, 259
OKLCH
0.50, 0.07, 250
XYZ
11, 12, 26
LUV
41, -17, -34
HWB
210, 25%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.