Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406669
RGB
64, 102, 105
HSL
184, 24%, 33%
HSB
184, 39%, 41%
CMYK
39, 3, 0, 59
LAB
40, -13, -6
LCH
40, 15, 205
OKLCH
0.48, 0.04, 202
XYZ
9, 12, 15
LUV
40, -18, -6
HWB
184, 25%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.