Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40668E
RGB
64, 102, 142
HSL
211, 38%, 40%
HSB
211, 55%, 56%
CMYK
55, 28, 0, 44
LAB
42, -5, -27
LCH
42, 27, 260
OKLCH
0.50, 0.08, 251
XYZ
12, 13, 27
LUV
42, -17, -37
HWB
211, 25%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.