Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40669F
RGB
64, 102, 159
HSL
216, 43%, 44%
HSB
216, 60%, 62%
CMYK
60, 36, 0, 38
LAB
42, 0, -36
LCH
42, 36, 270
OKLCH
0.51, 0.10, 258
XYZ
13, 13, 35
LUV
42, -17, -51
HWB
216, 25%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.