Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406775
RGB
64, 103, 117
HSL
196, 29%, 35%
HSB
196, 45%, 46%
CMYK
45, 12, 0, 54
LAB
41, -11, -12
LCH
41, 17, 228
OKLCH
0.49, 0.05, 223
XYZ
10, 12, 19
LUV
41, -18, -15
HWB
196, 25%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.