Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40679C
RGB
64, 103, 156
HSL
215, 42%, 43%
HSB
215, 59%, 61%
CMYK
59, 34, 0, 39
LAB
43, -1, -34
LCH
43, 34, 268
OKLCH
0.51, 0.10, 256
XYZ
13, 13, 33
LUV
43, -17, -48
HWB
215, 25%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.