Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406971
RGB
64, 105, 113
HSL
190, 28%, 35%
HSB
190, 43%, 44%
CMYK
43, 7, 0, 56
LAB
42, -13, -9
LCH
42, 16, 215
OKLCH
0.49, 0.05, 211
XYZ
10, 12, 17
LUV
42, -19, -11
HWB
190, 25%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.