Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40698E
RGB
64, 105, 142
HSL
208, 38%, 40%
HSB
208, 55%, 56%
CMYK
55, 26, 0, 44
LAB
43, -6, -25
LCH
43, 26, 256
OKLCH
0.51, 0.08, 247
XYZ
12, 13, 27
LUV
43, -18, -35
HWB
208, 25%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.