Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406A71
RGB
64, 106, 113
HSL
189, 28%, 35%
HSB
189, 43%, 44%
CMYK
43, 6, 0, 56
LAB
42, -14, -9
LCH
42, 16, 213
OKLCH
0.50, 0.05, 209
XYZ
10, 13, 18
LUV
42, -19, -10
HWB
189, 25%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.