Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406C8D
RGB
64, 108, 141
HSL
206, 38%, 40%
HSB
206, 55%, 55%
CMYK
55, 23, 0, 45
LAB
44, -8, -23
LCH
44, 25, 251
OKLCH
0.51, 0.07, 242
XYZ
12, 14, 27
LUV
44, -19, -32
HWB
206, 25%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.