Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406CB5
RGB
64, 108, 181
HSL
217, 48%, 48%
HSB
217, 65%, 71%
CMYK
65, 40, 0, 29
LAB
45, 3, -44
LCH
45, 44, 274
OKLCH
0.54, 0.12, 260
XYZ
16, 15, 46
LUV
45, -19, -65
HWB
217, 25%, 29%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.