Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
406F80
RGB
64, 111, 128
HSL
196, 33%, 38%
HSB
196, 50%, 50%
CMYK
50, 13, 0, 50
LAB
44, -13, -15
LCH
44, 20, 229
OKLCH
0.52, 0.06, 223
XYZ
12, 14, 23
LUV
44, -21, -19
HWB
196, 25%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.