Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40728C
RGB
64, 114, 140
HSL
201, 37%, 40%
HSB
201, 54%, 55%
CMYK
54, 19, 0, 45
LAB
45, -12, -20
LCH
45, 23, 240
OKLCH
0.53, 0.07, 233
XYZ
13, 15, 27
LUV
45, -22, -26
HWB
201, 25%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.