Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4076B2
RGB
64, 118, 178
HSL
212, 47%, 47%
HSB
212, 64%, 70%
CMYK
64, 34, 0, 30
LAB
48, -4, -38
LCH
48, 38, 264
OKLCH
0.56, 0.11, 253
XYZ
17, 17, 45
LUV
48, -22, -55
HWB
212, 25%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.