Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40779F
RGB
64, 119, 159
HSL
205, 43%, 44%
HSB
205, 60%, 62%
CMYK
60, 25, 0, 38
LAB
48, -9, -28
LCH
48, 29, 251
OKLCH
0.55, 0.09, 242
XYZ
15, 17, 35
LUV
48, -23, -39
HWB
205, 25%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.