Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4077AB
RGB
64, 119, 171
HSL
209, 46%, 46%
HSB
209, 63%, 67%
CMYK
63, 30, 0, 33
LAB
48, -6, -34
LCH
48, 34, 260
OKLCH
0.56, 0.10, 249
XYZ
16, 17, 41
LUV
48, -23, -49
HWB
209, 25%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.