Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4077AD
RGB
64, 119, 173
HSL
210, 46%, 46%
HSB
210, 63%, 68%
CMYK
63, 31, 0, 32
LAB
48, -6, -35
LCH
48, 35, 261
OKLCH
0.56, 0.10, 250
XYZ
16, 17, 42
LUV
48, -23, -51
HWB
210, 25%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.