Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4078B2
RGB
64, 120, 178
HSL
211, 47%, 47%
HSB
211, 64%, 70%
CMYK
64, 33, 0, 30
LAB
49, -5, -37
LCH
49, 37, 263
OKLCH
0.56, 0.11, 251
XYZ
17, 18, 45
LUV
49, -23, -54
HWB
211, 25%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.