Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407990
RGB
64, 121, 144
HSL
197, 38%, 41%
HSB
197, 56%, 56%
CMYK
56, 16, 0, 44
LAB
48, -14, -19
LCH
48, 23, 233
OKLCH
0.55, 0.07, 227
XYZ
14, 17, 29
LUV
48, -24, -25
HWB
197, 25%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.