Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407AB2
RGB
64, 122, 178
HSL
209, 47%, 47%
HSB
209, 64%, 70%
CMYK
64, 31, 0, 30
LAB
49, -6, -36
LCH
49, 36, 261
OKLCH
0.57, 0.11, 249
XYZ
17, 18, 45
LUV
49, -23, -53
HWB
209, 25%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.