Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407BD7
RGB
64, 123, 215
HSL
217, 65%, 55%
HSB
217, 70%, 84%
CMYK
70, 43, 0, 16
LAB
51, 4, -54
LCH
51, 54, 274
OKLCH
0.59, 0.15, 259
XYZ
21, 20, 67
LUV
51, -23, -82
HWB
217, 25%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.