Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407CA8
RGB
64, 124, 168
HSL
205, 45%, 45%
HSB
205, 62%, 66%
CMYK
62, 26, 0, 34
LAB
49, -10, -30
LCH
49, 31, 252
OKLCH
0.57, 0.09, 243
XYZ
16, 18, 40
LUV
49, -25, -43
HWB
205, 25%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.