Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407CB9
RGB
64, 124, 185
HSL
210, 49%, 49%
HSB
210, 65%, 73%
CMYK
65, 33, 0, 27
LAB
50, -5, -39
LCH
50, 39, 263
OKLCH
0.57, 0.11, 251
XYZ
18, 19, 49
LUV
50, -24, -57
HWB
210, 25%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.