Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407DA4
RGB
64, 125, 164
HSL
203, 44%, 45%
HSB
203, 61%, 64%
CMYK
61, 24, 0, 36
LAB
50, -11, -27
LCH
50, 30, 248
OKLCH
0.57, 0.09, 239
XYZ
16, 18, 38
LUV
50, -25, -39
HWB
203, 25%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.