Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407DB1
RGB
64, 125, 177
HSL
208, 47%, 47%
HSB
208, 64%, 69%
CMYK
64, 29, 0, 31
LAB
50, -8, -34
LCH
50, 35, 257
OKLCH
0.57, 0.10, 247
XYZ
17, 19, 44
LUV
50, -25, -50
HWB
208, 25%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.