Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407E8B
RGB
64, 126, 139
HSL
190, 37%, 40%
HSB
190, 54%, 55%
CMYK
54, 9, 0, 45
LAB
49, -18, -14
LCH
49, 23, 217
OKLCH
0.56, 0.07, 213
XYZ
14, 18, 27
LUV
49, -26, -17
HWB
190, 25%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.