Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407EC0
RGB
64, 126, 192
HSL
211, 50%, 50%
HSB
211, 67%, 75%
CMYK
67, 34, 0, 25
LAB
51, -4, -41
LCH
51, 41, 264
OKLCH
0.58, 0.12, 252
XYZ
19, 20, 53
LUV
51, -24, -61
HWB
211, 25%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.