Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
407FAB
RGB
64, 127, 171
HSL
205, 46%, 46%
HSB
205, 63%, 67%
CMYK
63, 26, 0, 33
LAB
50, -10, -30
LCH
50, 32, 251
OKLCH
0.57, 0.09, 241
XYZ
17, 19, 41
LUV
50, -26, -43
HWB
205, 25%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.