Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4082AE
RGB
64, 130, 174
HSL
204, 46%, 47%
HSB
204, 63%, 68%
CMYK
63, 25, 0, 32
LAB
52, -11, -30
LCH
52, 32, 250
OKLCH
0.58, 0.10, 240
XYZ
18, 20, 43
LUV
52, -27, -43
HWB
204, 25%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.