Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
40849D
RGB
64, 132, 157
HSL
196, 42%, 43%
HSB
196, 59%, 62%
CMYK
59, 16, 0, 38
LAB
52, -17, -20
LCH
52, 26, 231
OKLCH
0.58, 0.08, 225
XYZ
16, 20, 35
LUV
52, -28, -27
HWB
196, 25%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.