Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4086A4
RGB
64, 134, 164
HSL
198, 44%, 45%
HSB
198, 61%, 64%
CMYK
61, 18, 0, 36
LAB
52, -16, -23
LCH
52, 28, 235
OKLCH
0.59, 0.08, 229
XYZ
17, 21, 38
LUV
52, -28, -32
HWB
198, 25%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.