Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4086D8
RGB
64, 134, 216
HSL
212, 66%, 55%
HSB
212, 70%, 85%
CMYK
70, 38, 0, 15
LAB
54, -2, -49
LCH
54, 49, 268
OKLCH
0.61, 0.14, 254
XYZ
23, 23, 68
LUV
54, -26, -75
HWB
212, 25%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.