Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408AD2
RGB
64, 138, 210
HSL
210, 62%, 54%
HSB
210, 70%, 82%
CMYK
70, 34, 0, 18
LAB
55, -6, -45
LCH
55, 45, 263
OKLCH
0.62, 0.13, 250
XYZ
23, 24, 64
LUV
55, -28, -67
HWB
210, 25%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.