Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408BB9
RGB
64, 139, 185
HSL
203, 49%, 49%
HSB
203, 65%, 73%
CMYK
65, 25, 0, 27
LAB
55, -13, -32
LCH
55, 34, 248
OKLCH
0.61, 0.10, 239
XYZ
20, 23, 49
LUV
55, -29, -46
HWB
203, 25%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.