Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408BE7
RGB
64, 139, 231
HSL
213, 78%, 58%
HSB
213, 72%, 91%
CMYK
72, 40, 0, 9
LAB
57, 0, -54
LCH
57, 54, 270
OKLCH
0.63, 0.16, 255
XYZ
26, 25, 79
LUV
57, -28, -84
HWB
213, 25%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.