Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408BF7
RGB
64, 139, 247
HSL
215, 92%, 61%
HSB
215, 74%, 97%
CMYK
74, 44, 0, 3
LAB
57, 5, -62
LCH
57, 62, 274
OKLCH
0.64, 0.18, 258
XYZ
28, 26, 92
LUV
57, -27, -96
HWB
215, 25%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.