Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408CB2
RGB
64, 140, 178
HSL
200, 47%, 47%
HSB
200, 64%, 70%
CMYK
64, 21, 0, 30
LAB
55, -15, -28
LCH
55, 31, 241
OKLCH
0.61, 0.09, 233
XYZ
20, 23, 46
LUV
55, -30, -39
HWB
200, 25%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.