Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
408DC1
RGB
64, 141, 193
HSL
204, 51%, 50%
HSB
204, 67%, 76%
CMYK
67, 27, 0, 24
LAB
56, -12, -35
LCH
56, 37, 251
OKLCH
0.62, 0.11, 241
XYZ
21, 24, 54
LUV
56, -30, -51
HWB
204, 25%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.