Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4093ED
RGB
64, 147, 237
HSL
211, 83%, 59%
HSB
211, 73%, 93%
CMYK
73, 38, 0, 7
LAB
59, -3, -54
LCH
59, 54, 267
OKLCH
0.66, 0.16, 253
XYZ
28, 28, 84
LUV
59, -30, -83
HWB
211, 25%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.